The team at Alderson Fundraising have been involved in hundreds of Facebook challenges for some of the largest charities in the UK. 

 

This report combines our expertise with data from 78 Facebook challenge events and insights from 35 charities to understand whether Facebook groups with higher levels of engagement perform better with fundraising. 

 

Inside, you’ll find:

• Our findings on the relationship between engagement and income

• Our brand new engagement benchmarks

• Our free engagement calculator

• Top tips for maximising engagement

• Common themes of high performing challenges

• And much more